Native Ad Talks NYC – Creating Great Branded Content
The Native Ad Talks bring together players from a variety of perspectives who are involved the Native Advertising Ecosystem. Publishers, agencies and tech solutions alike aim to answer all queries related to this burgeoning form of advertising. The second NYC based Native Ad Talks focused on topic of producing branded content. Our panelists broke down the key ingredients to a successful branded content campaign. Giving the journalists’ and publishers’ perspectives, the panel featured Adam Aston (@adamanyc) of The New York Times and Joe Lazauskas (@JoeLazauskas) of Contently. Moderated by Lucia Moses (@lmoses) of Digiday Below are our Key Takeaways from …