PowerLinks | Native Advertising Server
PowerLinks | Native Advertising Server - Mobile

POWERLINKS NATIVE AD SERVER

PowerLinks Native Ad Server is a comprehensive hosted ad serving solution built for the full spectrum of Native Advertising formats. The unified platform enables buyers and sellers to streamline the management of both Owned and Operated, and programmatic inventory in one console.

PowerLinks supports prioritization and optimization based on revenue, cost, margin and dozens of other key factors; improving efficiency whatever your Native Advertising strategy.

PowerLinks Native Ad Formats - Mobile In-Feed

KEY BENEFITS

PowerLinks Programmatic Native Advertising Platform

Control and Transparency on one comprehensive, open and customizable platform

Target

Benefit from pre-integrated data and Predictive Optimization, delivering engaging content to audiences in the moment of personal relevance

PowerLinks | Data Management Platform

Leverage seamless integrations with DMPs (Data Management Platforms) and 3rd party data extensions to activate and enhance your data

Trading Desks

Combine exclusive first party insights with the power of programmatic decisioning when working directly with preferred Native Advertising partners

Native Advertising

Programmatically execute any Native Ad strategy with support of the full spectrum of Native Ad Formats

PowerLinks Native Advertising Exchange

Leverage advanced selling options and Real-Time optimization to maximize revenue and mediate multiple Native Ad Networks and programmatic demand partners

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Buyers

PLS FOR BUYERS

Buyers on the PowerLinks Platform benefit from complete connectivity to premium sources of native advertising inventory at scale over one open, customizable platform.

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Sellers

PLS FOR SELLERS

Sellers of every type of native advertising benefit from control, transparency and programmatic demand at scale on PowerLinks easy-to-use platform.

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AD SERVER FEATURES

Apps & Riche Media - App

Apps & Rich Media

With seamless integrations and single-click activation, you can differentiate your inventory and improve performance.

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Yield Management - Ym

Yield Management & Mediation

Use PLX to leverage advanced selling options and Real-Time optimization to maximize revenue and mediate multiple Native Ad Networks and programmatic demand partners.

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Optimization - Op

Optimization

Deliver superior results and maximize revenue from native ads through PowerLinks’ Predictive Optimization.

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Reporting - Rpt

Reporting

The PowerLinks ‘Reporting Wizard’ provides impression and bid level data with every relevant metric for brand and direct response goals.

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RESULTS

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What our clients say

 When IDG switched to PowerLinks for our In-Content advertising we found the implementation simple, and within a month we had more than doubled the average In-Content revenues on our websites  

Simon Jary, Publishing Director, IDG UK

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