PowerLinks’ Next Generation demand side platform (DSP) provides intuitive functionality with powerful bidding and optimization infrastructure.
By blending the data driven precision of programmatic buying with the disciplines of Search and Content Marketing, PowerLinks enables Trading Desks, Networks and Advertisers to reach audiences with native ads at the moment of personal relevance.
The PowerLinks ‘Reporting Wizard’ provides impression and bid level data with every relevant metric for brand and direct response goals.
When IDG switched to PowerLinks for our In-Content advertising we found the implementation simple, and within a month we had more than doubled the average In-Content revenues on our websites
Simon Jary, Publishing Director, IDG UK