Powerlinks Native Ad DSP | Demand Side Platform
Powerlinks Native Ad DSP | Demand Side Platform

POWERLINKS DSP

PowerLinks’ Next Generation demand side platform (DSP) provides intuitive functionality with powerful bidding and optimization infrastructure.

By blending the data driven precision of programmatic buying with the disciplines of Search and Content Marketing, PowerLinks enables Trading Desks, Networks and Advertisers to reach audiences with native ads at the moment of personal relevance.

PowerLinks | All Native Advertising Formats

KEY BENEFITS

PowerLinks Programmatic Native Advertising Platform

PowerLinks connects the leading sources of premium Native Ad Inventory, enabling buyers to access billions of impressions whilst streamlining Rich Media and content management, optimization, reporting and attribution into one comprehensive platform.

Target

Use PowerLinks’ Personal Relevance Platform technology to reach the right audience in a relevant place at the right time, creating higher engagement and superior performance.

Real-time

PowerLinks’ in-built algorithms enable dynamic pricing, bidding and creative optimization in Real-Time for maximum revenues and ROI across Owned and Operated networks and RTB inventory.

Native Advertising

Leverage PowerLinks to access major sources of premium native advertising inventory across all platforms and Native Ad formats

Reports

The PowerLinks ‘Reporting Wizard’ provides impression and bid level data with every relevant metric for brand and direct response goals.

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Buyers

BUYERS

Buyers on the PowerLinks Platform benefit from complete connectivity to premium sources of native advertising inventory at scale over one open, customizable platform.

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Sellers

SELLERS

Sellers of every type of native advertising benefit from control, transparency and programmatic demand at scale on PowerLinks easy-to-use platform.

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DSP FEATURES

RESULTS

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What our clients say

 When IDG switched to PowerLinks for our In-Content advertising we found the implementation simple, and within a month we had more than doubled the average In-Content revenues on our websites  

Simon Jary, Publishing Director, IDG UK

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