NATIVE PROGRAMMATIC FOR TRADING DESKS

Trading Desks can use the PowerLinks Platform to access major sources of premium native advertising inventory across all devices and native ad formats. Using Algorithmic Optimization, Data Management, customizable reporting and open APIs to develop unique features, Trading Desks built on PowerLinks are able to execute scalable Native strategies, delivering unparalleled performance and benefiting from continuous innovation.

PowerLinks for Buyers | Trading Desks

KEY BENEFITS

All Media, All Formats, All Devices

PowerLinks supports Sponsored Content, Ecommerce, Search, Video and Display, in every native placement – including In-Feed, In-Image, In-Text and In-Display.

LEARN MORE

PowerLinks Data Targeting

Precision Targeting, Unparalleled performance

Use PowerLinks’ Personal Relevance Platform technology to reach the right audience in a relevant place at the right time, creating higher engagement and superior performance.

LEARN MORE

PowerLinks | Native Advertising Open APIs

Highly Flexible Open APIs

Customizable and scalable APIs provide the foundations for building a unique Native Trading Desk with full DSP functionality.

LEARN MORE

Scalable native strategies

PowerLinks supports prioritization and optimization based on revenue, cost, margin and dozens of other key factors; improving efficiency whatever your Native Advertising strategy.

LEARN MORE

TO LEARN MORE ABOUT BUYING THROUGH POWERLINKS

PLATFORM FEATURES

Real-time Bidding - Rtb

Real-Time Bidding

PowerLinks is the largest single point of access for native inventory, allowing you to buy in real time across multiple native formats with full control and transparency.

LEARN MORE

Reporting - Rpt

Reporting

The PowerLinks ‘Reporting Wizard’ provides impression and bid level data with every relevant metric for brand and direct response goals.

LEARN MORE

Personal Relevance - Prp

Personal Relevance Platform

Leverage the power of the Personal Relevance Platform to reach the right audience, in the right place, at the right time.

LEARN MORE

Powerlinks Exchange - Plx

PLX Ad Exchange

Powerful programmatic native advertising Exchange, offering Real-Time Bidding (RTB) and private programmatic capabilities to connect buyers and sellers of every native format.

LEARN MORE

RESULTS

Stat 1.

Stat 1.

Stat 1.

What our clients say

 When IDG switched to PowerLinks for our In-Content advertising we found the implementation simple, and within a month we had more than doubled the average In-Content revenues on our websites  

Simon Jary, Publishing Director, IDG UK