NATIVE PROGRAMMATIC FOR SSPs & PLATFORMS

PowerLinks open platform provides the technology foundation sellers of Nativeand non-standard advertising to connect to leading demand sources to trade premium audiences and inventory leveraging engaging content and creative assets. Sellers & SSPs with unique audiences and data can leverage open APIs to tap into hundreds of demand partners and thousands of advertisers buying through the PowerLinks Native Ad Exchange.

PowerLinks for Sellers | SSPs and Native Platforms

KEY BENEFITS

Native Advertising

All Native Advertising Formats

PowerLinks comprehensive Native Ad Server is built for the full spectrum of native advertising formats, including In-Feed, In-Image, In-Text and In-Display. 

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PowerLinks | Native Advertising Real-Time Trading

Easy Access to Supply and Demand 

PowerLinks enables sellers to work with multiple partners to maximize yield, and buyers to deliver engaging content to the right audience, in context and at scale.

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PowerLinks | Native Advertising Open APIs

Highly Flexible Open APIs

Customizable and scalable APIs provide the foundations for building a unique Native Advertising Network with full SSP and DSP functionality. 

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Reports

Reporting – Use our unified reporting system to gain actionable insights across all direct and programmatic demand sources, measure and analyze your entire native advertising business.

Target

Optimization – PowerLinks supports prioritization and optimization based on revenue, cost, margin and dozens of other key factors; improving efficiency whatever your native advertising strategy.

Insights-2

Apps and Rich Media – Integrate new capabilities from the best-in-class vendors for rich media, data, analytics, viewability and content amplification.

TO FIND OUT MORE ABOUT HOW POWERLINKS CAN WORK FOR YOU

PLATFORM FEATURES

Personal Relevance - Prp

Personal Relevance Platform

Leverage the power of the Personal Relevance Platform to enable relevance on a keyword, interest and product purchase intent level, and supercharge the power of native advertising.

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Reporting - Rpt

Reporting

Use our unified reporting system to gain actionable insights across all direct and programmatic demand sources, measure and analyze your entire native advertising business.

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Apps & Riche Media - App

Apps & Rich Media

Easily integrate new capabilities from  best-in-class apps and technologies for rich media, data, analytics, viewability and content amplification.

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Optimization - Op

Optimization

PowerLinks supports prioritization and optimization based on revenue, cost, margin and dozens of other key factors; improving efficiency whatever your Native Advertising strategy.

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RESULTS

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What our clients say

 When IDG switched to PowerLinks for our In-Content advertising we found the implementation simple, and within a month we had more than doubled the average In-Content revenues on our websites  

Simon Jary, Publishing Director, IDG UK