EVENTS: PowerLinks to Host Native Ad Panel at Advertising Week NY 2014
AdvertisingWeek

EVENTS: PowerLinks to Host Native Ad Panel at Advertising Week NY 2014

4 years ago 0

We are excited to be hosting a panel at this year’s Advertising Week in New York, and will be examining – along with a panel of industry experts – how we can make Native Advertising a win-win for both publishers and advertisers. In an increasingly commoditised advertising world, our panelists will debate whether native has the power to reshape the digital ad industry. Our panel will explore the notion of evolution versus revolution: how does native scale? Can we avoid making the mistakes that were made with display from day one especially with regards to measurement and viewability? Is native the key to finally delivering cross-platform engagement? What role does programmatic play in this new landscape and how do networks and advertising agencies fit into all this? Our panel will be held at Lucille’s at B.B. King Blues Club on Tuesday 30th September at 4.00pm. For more information, click here.

OnMedia  PowerLinks

NEWS: PowerLinks Selected by AlwaysOn as an OnMedia Top 100 Winner

4 years ago 0

Ad Tech Dominates OnMedia Top 100 Native Advertising and Content Marketing Among Emerging Categories NEW YORK, NY (August 28, 2014) – PowerLinks, the complete native advertising platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 Private Companies. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. PowerLinks was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.   Ad tech dominates this year’s OnMedia Top 100, with 78% of the winning companies in digital advertising. While data, social and mobile sectors retain a strong presence on the list, native advertising and content marketing are emerging as the latest trends in digital media. The list represents the …

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