PowerLinks named as Finalists in Startups Tech Awards 2014
Startups 2014

PowerLinks named as Finalists in Startups Tech Awards 2014

4 years ago

After a very busy and positive year, our team are super excited to have been named as finalists in the Tech Business of the Year category in this year’s Startups awards! PowerLinks was selected from Startups’ long list of innovative businesses to represent native advertising in the awards. The Startups judges have nominated PowerLinks for this honor thanks to our “one-of-a-kind technology that removes the obstacles and issues previously effecting in-feed, in-text and in-image ads”. They added that “PowerLinks enables the buyers and sellers of native advertising to trade transparently and efficiently.” When asked why PowerLinks were specially selected for the final, the judges commented, “Mike Harty and Kevin Flood have carved a good niche in the nascent native advertising market and PowerLinks’ US presence is evidence of a highly ambitious company. Backed up by strong revenue growth, if it keeps ahead of the curve, PowerLinks should provide handsome returns …

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WATCH: Our CEO Kevin presents PowerLinks at OnMedia NY 2014

4 years ago

Following the announcement of our place in AlwaysOn’s OnMedia 2014 Top 100 Private Companies list, PowerLinks’ CEO Kevin Flood was invited to present PowerLinks on stage at the OnMedia 2014 event in New York. Kevin spoke to an audience of investors and digital industry experts about the future of digital ad engagement, “˜specifically around the emerging formats of native advertising’. He explained that native advertising is the key to the future of online advertising for a number of reasons; It is cross-device and responsive Native works for Video, Ecommerce, Editorial and Display Native is measured for Brand Engagement and Direct Response It enables a more integrated user experience And finally, native is adding value and driving engagement. He went on to explain how PowerLinks is solving the problem of fragmentation for the native advertising industry, by effectively connecting buyers and sellers of all native formats on one easy to use …

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PowerLinks at AWXI

WATCH: AWXI New York Panel with Taboola, Mail Online and Zenith Media

4 years ago

At Advertising Week XI in New York, we hosted a panel debate – “Native Advertising: A Win-Win for Publishers and Advertisers?”. Mike Donahue, EVP of Strategic Partnerships from 4A’s led the discussion and was joined by Adam Singolda, Founder and CEO of Taboola, John Nitti, Chief Investment Officer of Zenith Media, Rich Sutton, Chief Revenue Officer of Mail Online and PowerLinks CEO Kevin Flood. The panelists, when asked for their personal definition of Native, offered up a wealth of insights and opinions, but tended to agree on one fundamental point, summed up by PowerLinks CEO Kevin – “Native to me means that the ad or content delivered to the user feels at home in the environment. It matches the look and feel of the page.” When discussing the intrinsic value of native and its future potential, Rich Sutton of Mail Online said, “If you look at how successful Native is …

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Richard Nunn joins PowerLinks Team as Chief Commercial Officer

4 years ago 0

This week, we added technology commercial and operational specialist Richard Nunn to our leadership team based out of London.  Richard has spent 15 years in international roles at major international agencies in Europe and Asia (WPP, Publicis and IPG), as well as 3 yrs as an Investment banker specializing in Tech.  Richard joins from Coull, a video advertising technology, where he was COO. He played a pivotal role in helping scale and grow the company from a small start-up into a significant leading player. Richard will be based in our London office, focused on building global demand and commercial relationships; Product innovation and driving the overall scaling of the Powerlinks platform. Welcome to the team, Richard!