Measuring Branded Content Engagement: Understanding Bounce Rate’s Fine Print
Measuring branded content - native advertising blog

Measuring Branded Content Engagement: Understanding Bounce Rate’s Fine Print

3 years ago 0

GUEST BLOG WRITTEN BY VITALY PECHERSKIY, CO-FOUNDER AND COO OF STACKADAPT. Follow Vitaly (@vitalypecherski) and StackAdapt (@StackAdapt) on Twitter.  The Custom Content Council estimates that nearly $44bn will be spent on branded content this year (The Guardian). A big topic of discussion is not only content creation, but also content distribution. When it comes to distribution, the important questions to consider are, have you reached the right audience with this content and has the content produced the desired impact? While the topic of reaching the right audience is fundamental to this discussion, here we’ll focus on the one metric that an overwhelming number of marketers use to measure engagement with branded content: bounce rate. Bounce rate is commonly defined as the percentage of single-page sessions. It means that if a user arrives at your content, but doesn’t click to another page (regardless of how long they spent on this page), …

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Native Ad Talks - How to Win at Native

How to Win at Native: Four Tips to Get You Started

3 years ago 0

GUEST BLOG WRITTEN BY BEN YOUNG, CEO OF NUDGE ANALYTICS.  Follow Ben (@bwagy) and Nudge (@Giveitanudge) on Twitter.  Last week, we hosted our inaugural native ad panel in partnership with PowerLinks. This month, we focused on how to win at native through distribution. While planning, we realized this is the first event that many of our attendees would have seen on the topic, so we would be best to keep it practical. Shareen Pathak at DigiDay was first to come onboard as our moderator. As Agency & Brands Editor at DigiDay her focus is what do brands care about. This served as a natural and great starting point for discussion. For our panelists; John Chan from Native Lift first came to mind. His background includes a stint at Buzzfeed and before that, starting his own PPC agency Reprise Media (acquired by IPG). Native Lift provides content amplification to publishers. So they sit …

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WATCH: PowerLinks’ CIO Mike Harty on the Big Data panel at IAA 75th Anniversary Leadership Forum

3 years ago 0

At the IAA Leadership Forum 2013, a panel of assembled advertising industry technology experts discuss the various developments around big data, small data and metrics. The panel, including Mark Bulling, Lead Custom Insights, Facebook;  Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Microsoft and Mike Harty, the co-founder and CIO of PowerLinks, discuss the future of data, short and long term strategies and best practices. What is data now? What does success look like for the companies that are harnessing and leveraging their data resources? Watch the video to find out.