AdWeek Europe 2015 Recap: How Native Programmatic Advertising is Reshaping the Media Landscape
The Ad-Tech industry has long debated how native advertising will scale – could native ever combine with programmatic to reach its full potential? At Advertising Week Europe 2015, we hosted a panel of industry experts; asking them how they believe the coming-of-age of native programmatic will affect the industry as a whole. Here are some of the key take-aways of the discussion… Native Engagement Mike Harty talked about In-Feed ads as “an execution rendering the ad to look – with advertising disclosure – like it belongs in the stream of content on the host site.” By injecting content into the …