Native Ad Talks NYC – Creating Great Branded Content
Native Ad Talks April 2015

Native Ad Talks NYC – Creating Great Branded Content

3 years ago 0

The Native Ad Talks bring together players from a variety of perspectives who are involved the Native Advertising Ecosystem. Publishers, agencies and tech solutions alike aim to answer all queries related to this burgeoning form of advertising. The second NYC based Native Ad Talks focused on topic of producing branded content. Our panelists broke down the key ingredients to a successful branded content campaign. Giving the journalists’ and publishers’ perspectives, the panel featured Adam Aston (@adamanyc) of The New York Times and Joe Lazauskas (@JoeLazauskas) of Contently. Moderated by Lucia Moses (@lmoses) of Digiday Below are our Key Takeaways from the panelists’ discussion: Setting Expectations for Journalists through education Our panelists main recommendation to those interested in the empowerment of the entire native ecosystem is this: set expectations. To what extent is the journalist held accountable? What if there is backlash? Joe Lazauskas (Contently) notes that, “there is a huge …

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