IAB Releases New Deep Dive on In-Feed Native Ads
The IAB’s Native Advertising Taskforce today released a Deep Dive on In-Feed ad units with participation from many of the key players in the native ad landscape including PowerLinks, Sharethrough, InMobi, AdsNative and PubMatic. The report “looks into today’s in-feed advertising, specifically the consumer’s first experience or ad discovery with the paid content distribution ad.” The IAB’s Content Marketing and Native Advertising Task Force groups conducted the Deep Dive as a supplement to the original Playbook, with a view to helping the industry to “speak a consistent language” and add more definite structure as we journey further into the year of …