IAB Releases New Deep Dive on In-Feed Native Ads
IAB-In-Feed-Deep-Dive

IAB Releases New Deep Dive on In-Feed Native Ads

3 years ago 0

The IAB’s Native Advertising Taskforce today released a Deep Dive on In-Feed ad units with participation from many of the key players in the native ad landscape including PowerLinks, Sharethrough, InMobi, AdsNative and PubMatic. The report “looks into today’s in-feed advertising, specifically the consumer’s first experience or ad discovery with the paid content distribution ad.” The IAB’s Content Marketing and Native Advertising Task Force groups conducted the Deep Dive as a supplement to the original Playbook, with a view to helping the industry to “speak a consistent language” and add more definite structure as we journey further into the year of Native Programmatic. The report specifically focuses on Content Feeds, Product Feeds and Social Feeds. Content Feed Ads are defined as “primarily articles, images or videos”, placed within editorial news feeds; Product Feed Ads as “primarily products, services or app installs” within sites and apps; and Social Feed Ads as that which …

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