PowerLinks named as Finalists in Startups Tech Awards 2014
Startups 2014

PowerLinks named as Finalists in Startups Tech Awards 2014

After a very busy and positive year, our team are super excited to have been named as finalists in the Tech Business of the Year category in this year’s Startups awards! PowerLinks was selected from Startups’ long list of innovative businesses to represent native advertising in the awards. The Startups judges have nominated PowerLinks for this honor thanks to our “one-of-a-kind technology that removes the obstacles and issues previously effecting in-feed, in-text and in-image ads”. They added that “PowerLinks enables the buyers and sellers of native advertising to trade transparently and efficiently.” When asked why PowerLinks were specially selected for …

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Blog _ Kevin Flood OnMedia

PowerLinks’ CEO Kevin Flood presents at OnMedia NY 2014

Following the announcement of our place in AlwaysOn’s OnMedia 2014 Top 100 Private Companies list, PowerLinks’ CEO Kevin Flood was invited to present PowerLinks on stage at the OnMedia 2014 event in New York. Kevin spoke to an audience of investors and digital industry experts about the future of digital ad engagement, ‘specifically around the emerging formats of native advertising’. He explained that native advertising is the key to the future of online advertising for a number of reasons; It is cross-device and responsive Native works for Video, Ecommerce, Editorial and Display Native is measured for Brand Engagement and Direct …

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PowerLinks at AWXI

AWXI New York Panel with Taboola, Mail Online and Zenith Media

At Advertising Week XI in New York, PowerLinks hosted a panel debate – “Native Advertising: A Win-Win for Publishers and Advertisers?”. Mike Donahue, EVP of Strategic Partnerships from 4A’s led the discussion and was joined by Adam Singolda, Founder and CEO of Taboola, John Nitti, Chief Investment Officer of Zenith Media, Rich Sutton, Chief Revenue Officer of Mail Online and PowerLinks CEO Kevin Flood. The panelists, when asked for their personal definition of Native, offered up a wealth of insights and opinions, but tended to agree on one fundamental point, summed up by PowerLinks CEO Kevin – “Native to me means …

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Richard Nunn joins PowerLinks Team as Chief Commercial Officer

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This week, we added technology commercial and operational specialist Richard Nunn to our leadership team based out of London.  Richard has spent 15 years in international roles at major international agencies in Europe and Asia (WPP, Publicis and IPG), as well as 3 yrs as an Investment banker specializing in Tech.  Richard joins from Coull, a video advertising technology, where he was COO. He played a pivotal role in helping scale and grow the company from a small start-up into a significant leading player. Richard will be based in our London office, focused on building global demand and commercial relationships; …

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Top 100 Media Companies 2014 Infographic

Infographic: OnMedia Top 100 Media Companies 2014

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This Infographic takes a look at the trends shared between the Top 100 private media companies from the OnMedia 2014 winners. We’ll explore the average number of founders, total funding and locations of the most innovative Native Advertising, Data and Social Media start ups for 2014.

AdvertisingWeek

EVENTS: PowerLinks to Host Native Ad Panel at Advertising Week NY 2014

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We are excited to be hosting a panel at this year’s Advertising Week in New York, and will be examining – along with a panel of industry experts – how we can make Native Advertising a win-win for both publishers and advertisers. In an increasingly commoditised advertising world, our panelists will debate whether native has the power to reshape the digital ad industry. Our panel will explore the notion of evolution versus revolution: how does native scale? Can we avoid making the mistakes that were made with display from day one especially with regards to measurement and viewability? Is native …

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OnMedia  PowerLinks

NEWS: PowerLinks Selected by AlwaysOn as an OnMedia Top 100 Winner

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Ad Tech Dominates OnMedia Top 100 Native Advertising and Content Marketing Among Emerging Categories NEW YORK, NY (August 28, 2014) – PowerLinks, the complete native advertising platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 Private Companies. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. PowerLinks was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media …

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