Native Strategy: Learning from the Mistakes of Display

Native Strategy: Learning from the Mistakes of Display

4 years ago

Native advertising gives us a chance to re-write the online advertising rulebook by allowing us to come up with de-facto industry solutions and standards that will restore faith in online advertising across all major stakeholders. Identifying the Challenges As we prepare to enter 2015, it is clear that display advertising is increasingly suffering from an image problem. It is plagued by fraud and low creative standards. Traditional display advertising is becoming a dinosaur in an increasingly “˜mobile first’ world, where often the real estate simply does not exist in which to serve traditional banner ads. It is also undermined by poor performance. The Click Through Rate (CTR) is a much-maligned measure of advertising effectiveness – an entire topic of debate in its own right – but the reality is that for Direct Response (DR) advertisers especially, this remains a core Key Performance Indicator (KPI). Berating the KPI serves only to …

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PowerLinks Native Programmatic Advertising

Programmatic Native: Making It Work For Everyone

4 years ago

After a year of debating the definition and musing over its potential, native advertising has finally found its place in the digital advertising ecosystem. Publishers are steadily adopting this new revenue stream and countless advertisers are eagerly exploring the opportunity. This rapid growth has caused fragmentation in the native marketplace, leading to limitations of scale, standardization and diversity. What has caused native advertising to gain such traction? Does it work for every player in the landscape? And how can we overcome the teething problems to realize the full potential of native? The broader appeal of Native Native advertising is drawing growing interest and new budgets from a variety of previously limited demand sources. There is significant interest from search agencies due to the ability to target and optimize keywords, as well as transact on a CPC basis. This provides an alternative supply source for search budgets. Content Marketing agencies also see …

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PowerLinks Native Ad Strategy

Publishers: 5 Considerations for your Native Advertising Strategy

4 years ago

In today’s ever evolving ad marketplace with razor thin margins, publishers are constantly pressed to find the best short term and long term monetization opportunities. Native advertising continues to provide accretive revenue opportunities to large and small premium publishers. According to a study by Hexagram””62% of publishers have utilized some kind of native advertising and the revenue continues to grow exponentially year over year (BIA Kelsey). Recently, New York Times reported a 16.5% growth in digital ad revenue””much of which was driven by native advertising. Being that native advertising is relatively young and there are already over 50 companies dedicated to providing technology and sales, it can be extremely difficult for publishers to plan and choose a long-term native advertising strategy. It’s important to start (or re-evaluate) this process by asking yourself 5 initial questions:   Sales: What is the strongest Native Advertising Sales Strategy? It is important to determine …

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Startups 2014

PowerLinks named as Finalists in Startups Tech Awards 2014

4 years ago

After a very busy and positive year, our team are super excited to have been named as finalists in the Tech Business of the Year category in this year’s Startups awards! PowerLinks was selected from Startups’ long list of innovative businesses to represent native advertising in the awards. The Startups judges have nominated PowerLinks for this honor thanks to our “one-of-a-kind technology that removes the obstacles and issues previously effecting in-feed, in-text and in-image ads”. They added that “PowerLinks enables the buyers and sellers of native advertising to trade transparently and efficiently.” When asked why PowerLinks were specially selected for the final, the judges commented, “Mike Harty and Kevin Flood have carved a good niche in the nascent native advertising market and PowerLinks’ US presence is evidence of a highly ambitious company. Backed up by strong revenue growth, if it keeps ahead of the curve, PowerLinks should provide handsome returns …

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WATCH: Our CEO Kevin presents PowerLinks at OnMedia NY 2014

4 years ago

Following the announcement of our place in AlwaysOn’s OnMedia 2014 Top 100 Private Companies list, PowerLinks’ CEO Kevin Flood was invited to present PowerLinks on stage at the OnMedia 2014 event in New York. Kevin spoke to an audience of investors and digital industry experts about the future of digital ad engagement, “˜specifically around the emerging formats of native advertising’. He explained that native advertising is the key to the future of online advertising for a number of reasons; It is cross-device and responsive Native works for Video, Ecommerce, Editorial and Display Native is measured for Brand Engagement and Direct Response It enables a more integrated user experience And finally, native is adding value and driving engagement. He went on to explain how PowerLinks is solving the problem of fragmentation for the native advertising industry, by effectively connecting buyers and sellers of all native formats on one easy to use …

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PowerLinks at AWXI

WATCH: AWXI New York Panel with Taboola, Mail Online and Zenith Media

4 years ago

At Advertising Week XI in New York, we hosted a panel debate – “Native Advertising: A Win-Win for Publishers and Advertisers?”. Mike Donahue, EVP of Strategic Partnerships from 4A’s led the discussion and was joined by Adam Singolda, Founder and CEO of Taboola, John Nitti, Chief Investment Officer of Zenith Media, Rich Sutton, Chief Revenue Officer of Mail Online and PowerLinks CEO Kevin Flood. The panelists, when asked for their personal definition of Native, offered up a wealth of insights and opinions, but tended to agree on one fundamental point, summed up by PowerLinks CEO Kevin – “Native to me means that the ad or content delivered to the user feels at home in the environment. It matches the look and feel of the page.” When discussing the intrinsic value of native and its future potential, Rich Sutton of Mail Online said, “If you look at how successful Native is …

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Richard Nunn joins PowerLinks Team as Chief Commercial Officer

4 years ago 0

This week, we added technology commercial and operational specialist Richard Nunn to our leadership team based out of London.  Richard has spent 15 years in international roles at major international agencies in Europe and Asia (WPP, Publicis and IPG), as well as 3 yrs as an Investment banker specializing in Tech.  Richard joins from Coull, a video advertising technology, where he was COO. He played a pivotal role in helping scale and grow the company from a small start-up into a significant leading player. Richard will be based in our London office, focused on building global demand and commercial relationships; Product innovation and driving the overall scaling of the Powerlinks platform. Welcome to the team, Richard!

Top 100 Media Companies 2014 Infographic

Infographic: OnMedia Top 100 Media Companies 2014

4 years ago 0

This Infographic takes a look at the trends shared between the Top 100 private media companies from the OnMedia 2014 winners. We’ll explore the average number of founders, total funding and locations of the most innovative Native Advertising, Data and Social Media start ups for 2014.

AdvertisingWeek

EVENTS: PowerLinks to Host Native Ad Panel at Advertising Week NY 2014

4 years ago 0

We are excited to be hosting a panel at this year’s Advertising Week in New York, and will be examining – along with a panel of industry experts – how we can make Native Advertising a win-win for both publishers and advertisers. In an increasingly commoditised advertising world, our panelists will debate whether native has the power to reshape the digital ad industry. Our panel will explore the notion of evolution versus revolution: how does native scale? Can we avoid making the mistakes that were made with display from day one especially with regards to measurement and viewability? Is native the key to finally delivering cross-platform engagement? What role does programmatic play in this new landscape and how do networks and advertising agencies fit into all this? Our panel will be held at Lucille’s at B.B. King Blues Club on Tuesday 30th September at 4.00pm. For more information, click here.

OnMedia  PowerLinks

NEWS: PowerLinks Selected by AlwaysOn as an OnMedia Top 100 Winner

4 years ago 0

Ad Tech Dominates OnMedia Top 100 Native Advertising and Content Marketing Among Emerging Categories NEW YORK, NY (August 28, 2014) – PowerLinks, the complete native advertising platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 Private Companies. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. PowerLinks was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.   Ad tech dominates this year’s OnMedia Top 100, with 78% of the winning companies in digital advertising. While data, social and mobile sectors retain a strong presence on the list, native advertising and content marketing are emerging as the latest trends in digital media. The list represents the …

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