IAB Releases New Deep Dive on In-Feed Native Ads
IAB-In-Feed-Deep-Dive

IAB Releases New Deep Dive on In-Feed Native Ads

3 years ago 0

The IAB’s Native Advertising Taskforce today released a Deep Dive on In-Feed ad units with participation from many of the key players in the native ad landscape including PowerLinks, Sharethrough, InMobi, AdsNative and PubMatic. The report “looks into today’s in-feed advertising, specifically the consumer’s first experience or ad discovery with the paid content distribution ad.” The IAB’s Content Marketing and Native Advertising Task Force groups conducted the Deep Dive as a supplement to the original Playbook, with a view to helping the industry to “speak a consistent language” and add more definite structure as we journey further into the year of Native Programmatic. The report specifically focuses on Content Feeds, Product Feeds and Social Feeds. Content Feed Ads are defined as “primarily articles, images or videos”, placed within editorial news feeds; Product Feed Ads as “primarily products, services or app installs” within sites and apps; and Social Feed Ads as that which …

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Native Advertising - Mike Harty ExchangeWire March 2015

Mike Harty in ExchangeWire, March 2015: The Highlights

3 years ago 0

Last month, our Co-Founder Mike Harty talked to Ronan Shields at ExchangeWire about the growth of native, adding value to the user experience and the benefits of standardization. Here’s a digest of the best bits… On native growth: “…what is abundantly clear is that both advertisers and publishers are heavily adopting Native. According to the IAB, spend hit £216m in the first half of 2014. Furthermore according to AOP figures, publishers have now identified Native as their principal new business opportunity. Combined, this shows the rapidly growing appetite and opportunity in Native from both buyers and sellers.” “Native advertising is an opportunity to rewrite the playbook… It’s a chance to say: ‘If we want digital advertising to work optimally, we need to figure out ways to add value to the user experience.’” On transparency and the user experience: “Native should deliver end-user value, not detract from it… Programmatic Native will …

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Native Advertising Landscape

5 Key Factors Shaping the Native Advertising Landscape

3 years ago 0

Just over a year ago, the captains of the media industry gathered in Palm Springs for the IAB’s Annual Leadership Meeting 2014. Incoming Chairman Vivek Shah took to the stage announcing the 20th birthday of the banner ad—a landmark moment providing pause for reflection. Faced with the devaluation of the digital economy’s mainstay, the agenda was clear…the industry must collaborate to tackle the challenges of fraud, adopt progressive metrics including viewability measurement and “insist on more creativity and less clutter”. Running in parallel with the sobering realities of declining display CPMs, a new initiative was gathering momentum. Innovators including Facebook, Buzzfeed and Forbes had embraced responsive design and uncluttered user experiences to suit a 4 screen world. These adopters had turned their focus towards sponsored content and custom advertising formats situated “in-feed”; designed to connect consumers with brands through equally responsive and intuitive user experiences. Native Advertising had arrived. Its …

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Native Strategy: Learning from the Mistakes of Display

Native Strategy: Learning from the Mistakes of Display

4 years ago

Native advertising gives us a chance to re-write the online advertising rulebook by allowing us to come up with de-facto industry solutions and standards that will restore faith in online advertising across all major stakeholders. Identifying the Challenges As we prepare to enter 2015, it is clear that display advertising is increasingly suffering from an image problem. It is plagued by fraud and low creative standards. Traditional display advertising is becoming a dinosaur in an increasingly “˜mobile first’ world, where often the real estate simply does not exist in which to serve traditional banner ads. It is also undermined by poor performance. The Click Through Rate (CTR) is a much-maligned measure of advertising effectiveness – an entire topic of debate in its own right – but the reality is that for Direct Response (DR) advertisers especially, this remains a core Key Performance Indicator (KPI). Berating the KPI serves only to …

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PowerLinks Native Programmatic Advertising

Programmatic Native: Making It Work For Everyone

4 years ago

After a year of debating the definition and musing over its potential, native advertising has finally found its place in the digital advertising ecosystem. Publishers are steadily adopting this new revenue stream and countless advertisers are eagerly exploring the opportunity. This rapid growth has caused fragmentation in the native marketplace, leading to limitations of scale, standardization and diversity. What has caused native advertising to gain such traction? Does it work for every player in the landscape? And how can we overcome the teething problems to realize the full potential of native? The broader appeal of Native Native advertising is drawing growing interest and new budgets from a variety of previously limited demand sources. There is significant interest from search agencies due to the ability to target and optimize keywords, as well as transact on a CPC basis. This provides an alternative supply source for search budgets. Content Marketing agencies also see …

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PowerLinks Native Ad Strategy

Publishers: 5 Considerations for your Native Advertising Strategy

4 years ago

In today’s ever evolving ad marketplace with razor thin margins, publishers are constantly pressed to find the best short term and long term monetization opportunities. Native advertising continues to provide accretive revenue opportunities to large and small premium publishers. According to a study by Hexagram””62% of publishers have utilized some kind of native advertising and the revenue continues to grow exponentially year over year (BIA Kelsey). Recently, New York Times reported a 16.5% growth in digital ad revenue””much of which was driven by native advertising. Being that native advertising is relatively young and there are already over 50 companies dedicated to providing technology and sales, it can be extremely difficult for publishers to plan and choose a long-term native advertising strategy. It’s important to start (or re-evaluate) this process by asking yourself 5 initial questions:   Sales: What is the strongest Native Advertising Sales Strategy? It is important to determine …

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Top 100 Media Companies 2014 Infographic

Infographic: OnMedia Top 100 Media Companies 2014

4 years ago 0

This Infographic takes a look at the trends shared between the Top 100 private media companies from the OnMedia 2014 winners. We’ll explore the average number of founders, total funding and locations of the most innovative Native Advertising, Data and Social Media start ups for 2014.