Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?

Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?

3 years ago 0

PowerLinks’ CEO Kevin Flood (@kevinflood88) joined a panel at New Video Frontiers London in October to debate “Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?” Kevin and his fellow panelists (Tom Curtis, Head of MediaCom Beyond Advertising UK (@iamtomcurtis) and Chris Gorell Barnes (@cgorellbarnes) , Founder & CEO of Adjust Your Set) went into the details of the meaning of creativity in the programmatic age, and the effects of new and emerging technologies on the creative process. MediaCom’s Tom Curtis set out to define what creativity means in this instance. “How do we define creativity? Some people will say that creativity is about creating incredible art, and programmatic is going to fundamentally undermine that process… On the other end of the scale, you have creative strategy and an incredibly interesting way of targeting people.” Kevin said the definition of creativity in the context of modern marketing is “understanding who …

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PowerLinks at New Video Frontiers: Native Mobile Video Panel

3 years ago 0

In September, PowerLinks’ VP of Media Partnerships Simon Morris discussed the convergence of Mobile, Native and Video with Kenneth Suh from Unruly and Anne Frisbie from InMobi at New Video Frontiers in New York. The panel discussed what this convergence will mean for the industry, the benefits to the buyers and sellers of these emerging ad formats, and the necessity to align new native formats with the consumer experience. When quizzed on the benefits of Native Mobile Video, Simon commented that banner advertising is far from ideal on mobile devices, and this problem is paving the way for a new, more effective method of cross-device advertising. “Display ads on mobile don’t look good – they aren’t engaging users… Native ads give you the opportunity to tell a story, allowing brands to communicate through the same voice as publishers.” In terms of user-engagement, and the ROI of Native Mobile Video, Anne …

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Native Ad Talks April 2015

Native Ad Talks NYC – Creating Great Branded Content

3 years ago 0

The Native Ad Talks bring together players from a variety of perspectives who are involved the Native Advertising Ecosystem. Publishers, agencies and tech solutions alike aim to answer all queries related to this burgeoning form of advertising. The second NYC based Native Ad Talks focused on topic of producing branded content. Our panelists broke down the key ingredients to a successful branded content campaign. Giving the journalists’ and publishers’ perspectives, the panel featured Adam Aston (@adamanyc) of The New York Times and Joe Lazauskas (@JoeLazauskas) of Contently. Moderated by Lucia Moses (@lmoses) of Digiday Below are our Key Takeaways from the panelists’ discussion: Setting Expectations for Journalists through education Our panelists main recommendation to those interested in the empowerment of the entire native ecosystem is this: set expectations. To what extent is the journalist held accountable? What if there is backlash? Joe Lazauskas (Contently) notes that, “there is a huge …

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AdWeek 2015

AdWeek Europe 2015 Recap: How Native Programmatic Advertising is Reshaping the Media Landscape

3 years ago 0

The Ad-Tech industry has long debated how native advertising will scale – could native ever combine with programmatic to reach its full potential? At Advertising Week Europe 2015, we hosted a panel of industry experts; asking them how they believe the coming-of-age of native programmatic will affect the industry as a whole.  Here are some of the key take-aways of the discussion… Native Engagement Mike Harty talked about In-Feed ads as “an execution rendering the ad to look – with advertising disclosure – like it belongs in the stream of content on the host site.” By injecting content into the user screen, there is a higher chance of engagement if the content is properly targeted and the creative is good. As opposed to attempting to win user engagement by contrasting with the user experience, this execution attempts to win engagement on the merit of the quality of the content presented …

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Native Ad Talks - How to Win at Native

How to Win at Native: Four Tips to Get You Started

3 years ago 0

GUEST BLOG WRITTEN BY BEN YOUNG, CEO OF NUDGE ANALYTICS.  Follow Ben (@bwagy) and Nudge (@Giveitanudge) on Twitter.  Last week, we hosted our inaugural native ad panel in partnership with PowerLinks. This month, we focused on how to win at native through distribution. While planning, we realized this is the first event that many of our attendees would have seen on the topic, so we would be best to keep it practical. Shareen Pathak at DigiDay was first to come onboard as our moderator. As Agency & Brands Editor at DigiDay her focus is what do brands care about. This served as a natural and great starting point for discussion. For our panelists; John Chan from Native Lift first came to mind. His background includes a stint at Buzzfeed and before that, starting his own PPC agency Reprise Media (acquired by IPG). Native Lift provides content amplification to publishers. So they sit …

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WATCH: PowerLinks’ CIO Mike Harty on the Big Data panel at IAA 75th Anniversary Leadership Forum

3 years ago 0

At the IAA Leadership Forum 2013, a panel of assembled advertising industry technology experts discuss the various developments around big data, small data and metrics. The panel, including Mark Bulling, Lead Custom Insights, Facebook;  Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Microsoft and Mike Harty, the co-founder and CIO of PowerLinks, discuss the future of data, short and long term strategies and best practices. What is data now? What does success look like for the companies that are harnessing and leveraging their data resources? Watch the video to find out.

WATCH: Our CEO Kevin presents PowerLinks at OnMedia NY 2014

4 years ago

Following the announcement of our place in AlwaysOn’s OnMedia 2014 Top 100 Private Companies list, PowerLinks’ CEO Kevin Flood was invited to present PowerLinks on stage at the OnMedia 2014 event in New York. Kevin spoke to an audience of investors and digital industry experts about the future of digital ad engagement, “˜specifically around the emerging formats of native advertising’. He explained that native advertising is the key to the future of online advertising for a number of reasons; It is cross-device and responsive Native works for Video, Ecommerce, Editorial and Display Native is measured for Brand Engagement and Direct Response It enables a more integrated user experience And finally, native is adding value and driving engagement. He went on to explain how PowerLinks is solving the problem of fragmentation for the native advertising industry, by effectively connecting buyers and sellers of all native formats on one easy to use …

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PowerLinks at AWXI

WATCH: AWXI New York Panel with Taboola, Mail Online and Zenith Media

4 years ago

At Advertising Week XI in New York, we hosted a panel debate – “Native Advertising: A Win-Win for Publishers and Advertisers?”. Mike Donahue, EVP of Strategic Partnerships from 4A’s led the discussion and was joined by Adam Singolda, Founder and CEO of Taboola, John Nitti, Chief Investment Officer of Zenith Media, Rich Sutton, Chief Revenue Officer of Mail Online and PowerLinks CEO Kevin Flood. The panelists, when asked for their personal definition of Native, offered up a wealth of insights and opinions, but tended to agree on one fundamental point, summed up by PowerLinks CEO Kevin – “Native to me means that the ad or content delivered to the user feels at home in the environment. It matches the look and feel of the page.” When discussing the intrinsic value of native and its future potential, Rich Sutton of Mail Online said, “If you look at how successful Native is …

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Top 100 Media Companies 2014 Infographic

Infographic: OnMedia Top 100 Media Companies 2014

4 years ago 0

This Infographic takes a look at the trends shared between the Top 100 private media companies from the OnMedia 2014 winners. We’ll explore the average number of founders, total funding and locations of the most innovative Native Advertising, Data and Social Media start ups for 2014.

AdvertisingWeek

EVENTS: PowerLinks to Host Native Ad Panel at Advertising Week NY 2014

4 years ago 0

We are excited to be hosting a panel at this year’s Advertising Week in New York, and will be examining – along with a panel of industry experts – how we can make Native Advertising a win-win for both publishers and advertisers. In an increasingly commoditised advertising world, our panelists will debate whether native has the power to reshape the digital ad industry. Our panel will explore the notion of evolution versus revolution: how does native scale? Can we avoid making the mistakes that were made with display from day one especially with regards to measurement and viewability? Is native the key to finally delivering cross-platform engagement? What role does programmatic play in this new landscape and how do networks and advertising agencies fit into all this? Our panel will be held at Lucille’s at B.B. King Blues Club on Tuesday 30th September at 4.00pm. For more information, click here.