Measuring Branded Content Engagement: Understanding Bounce Rate’s Fine Print
GUEST BLOG WRITTEN BY VITALY PECHERSKIY, CO-FOUNDER AND COO OF STACKADAPT. Follow Vitaly (@vitalypecherski) and StackAdapt (@StackAdapt) on Twitter. The Custom Content Council estimates that nearly $44bn will be spent on branded content this year (The Guardian). A big topic of discussion is not only content creation, but also content distribution. When it comes to distribution, the important questions to consider are, have you reached the right audience with this content and has the content produced the desired impact? While the topic of reaching the right audience is fundamental to this discussion, here we’ll focus on the one metric that …
