3 Key Steps for a Successful Moment Marketing Strategy
Blog _ Moment Marketing

3 Key Steps for a Successful Moment Marketing Strategy

“That’s really all that life is, Sister. A series of moments. Why don’t you seize yours?” – Loki, Dogma (1999) As Matt Damon’s character Loki philosophises in the Kevin Smith cult classic Dogma (1999), life really is just a series of moments–a sentiment that highlights not only the importance of making every moment count, but also our responsibility as marketers to augment these moments for the people we’re trying to reach with our messages. For marketers, moments can be considered as habitual patterns: in moments of research, consumers either want to know something, buy something, go somewhere, or do something. …

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