Outbrain Acquires Ligatus to Create Native Advertising Powerhouse
In late February, PowerLinks’ partner Outbrain announced it’s acquisition of another of our partners, German-based native advertising company Ligatus. The two companies hope the deal will help them to create a native advertising “powerhouse”, following Outbrain’s 2017 purchase of Zemanta; another deal that forms part of the company’s market consolidation strategy. The Ligatus deal is the largest in Outbrain’s history and, by extending Outbrain’s reach into the EU market and giving them unique access to a number of top-tier publishers, will surely mean strong growth for both companies. According the Outbrain’s Co-CEO David Kostman, the acquisition is also part of …