Outbrain Acquires Ligatus to Create Native Advertising Powerhouse
Blog _ Outbrain Ligatus News

Outbrain Acquires Ligatus to Create Native Advertising Powerhouse

In late February, PowerLinks’ partner Outbrain announced it’s acquisition of another of our partners, German-based native advertising company Ligatus. The two companies hope the deal will help them to create a native advertising “powerhouse”, following Outbrain’s 2017 purchase of Zemanta; another deal that forms part of the company’s market consolidation strategy. The Ligatus deal is the largest in Outbrain’s history and, by extending Outbrain’s reach into the EU market and giving them unique access to a number of top-tier publishers, will surely mean strong growth for both companies. According the Outbrain’s Co-CEO David Kostman, the acquisition is also part of …

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Startups 2014

PowerLinks named as Finalists in Startups Tech Awards 2014

After a very busy and positive year, our team are super excited to have been named as finalists in the Tech Business of the Year category in this year’s Startups awards! PowerLinks was selected from Startups’ long list of innovative businesses to represent native advertising in the awards. The Startups judges have nominated PowerLinks for this honor thanks to our “one-of-a-kind technology that removes the obstacles and issues previously effecting in-feed, in-text and in-image ads”. They added that “PowerLinks enables the buyers and sellers of native advertising to trade transparently and efficiently.” When asked why PowerLinks were specially selected for …

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Richard Nunn joins PowerLinks Team as Chief Commercial Officer

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This week, we added technology commercial and operational specialist Richard Nunn to our leadership team based out of London.  Richard has spent 15 years in international roles at major international agencies in Europe and Asia (WPP, Publicis and IPG), as well as 3 yrs as an Investment banker specializing in Tech.  Richard joins from Coull, a video advertising technology, where he was COO. He played a pivotal role in helping scale and grow the company from a small start-up into a significant leading player. Richard will be based in our London office, focused on building global demand and commercial relationships; …

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OnMedia  PowerLinks

NEWS: PowerLinks Selected by AlwaysOn as an OnMedia Top 100 Winner

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Ad Tech Dominates OnMedia Top 100 Native Advertising and Content Marketing Among Emerging Categories NEW YORK, NY (August 28, 2014) – PowerLinks, the complete native advertising platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 Private Companies. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. PowerLinks was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media …

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