PLX | PowerLinks Native Advertising Exchange. Real-Time Bidding. Global Scale.
PLX | PowerLinks Native Advertising Exchange. Real-Time Bidding. Global Scale.

POWERLINKS NATIVE AD EXCHANGE

Build a custom Native Ad Exchange with our open platform, offering Real-Time Bidding (RTB) and private programmatic capabilities.

With comprehensive Native Ad Serving capabilities and Real-Time optimization technology, PowerLinks enables sellers to work with multiple partners to maximize yield, whilst enabling buyers to deliver engaging content to the right audience, in context and at scale.

PowerLinks | In-Feed Native Advertising

KEY BENEFITS

PowerLinks Programmatic Native Advertising Platform

Control and Transparency on one comprehensive open and customizable platform

Target

Benefit from pre-integrated data and Predictive Optimization, delivering engaging content to audiences in the moment of personal relevance

PowerLinks Native Advertising Data Management Platform

Leverage seamless integrations with DMPs (Data Management Platforms) and 3rd party data extensions to activate and enhance your data

Trading Desks

Combine exclusive first party insights with the power of programmatic decisioning when working directly with preferred Native Advertising partners

Native Advertising

Programmatically execute any Native Ad strategy with support of the full spectrum of Native Ad Formats

PowerLinks Native Advertising Exchange

Leverage advanced selling options and Real-Time optimization to maximize revenue and mediate multiple Native Ad Networks and programmatic demand partners

TO LEARN MORE ABOUT OUR NATIVE AD EXCHANGE,

Buyers

PLX FOR BUYERS

Buyers on the PowerLinks Platform benefit from complete connectivity to premium sources of native advertising inventory at scale over one open, customizable platform.

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Sellers

PLX FOR SELLERS

Sellers of every type of native advertising benefit from control, transparency and programmatic demand at scale on PowerLinks easy-to-use platform.

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AD EXCHANGE FEATURES

Apps & Riche Media - App

Apps & Rich Media

With seamless integrations and single-click activation, you can differentiate your inventory and improve performance.

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Optimization - Op

Optimization

Deliver superior results and maximize revenue from native ads through PowerLinks’ Predictive Optimization.

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Yield Management - Ym

Yield Management & Mediation

Use PLX to leverage advanced selling options and Real-Time optimization to maximize revenue and mediate multiple Native Ad Networks and programmatic demand partners.

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Reporting - Rpt

Reporting

The PowerLinks ‘Reporting Wizard’ provides impression and bid level data with every relevant metric for brand and direct response goals.

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RESULTS

Stat 1.

Stat 1.

Stat 1.

What our clients say

 When IDG switched to PowerLinks for our In-Content advertising we found the implementation simple, and within a month we had more than doubled the average In-Content revenues on our websites  

Simon Jary, Publishing Director, IDG UK

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