The IAB’s Native Advertising Taskforce today released a Deep Dive on In-Feed ad units with participation from many of the key players in the native ad landscape including PowerLinks, Sharethrough, InMobi, AdsNative and PubMatic. The report “looks into today’s in-feed advertising, specifically the consumer’s first experience or ad discovery with the
The Native Ad Talks bring together players from a variety of perspectives who are involved the Native Advertising Ecosystem. Publishers, agencies and tech solutions alike aim to answer all queries related to this burgeoning form of advertising. The second NYC based Native Ad Talks focused on topic of producing branded
The Ad-Tech industry has long debated how native advertising will scale – could native ever combine with programmatic to reach its full potential? At Advertising Week Europe 2015, we hosted a panel of industry experts; asking them how they believe the coming-of-age of native programmatic will affect the industry as
Last month, our Co-Founder Mike Harty talked to Ronan Shields at ExchangeWire about the growth of native, adding value to the user experience and the benefits of standardization. Here’s a digest of the best bits… On native growth: “…what is abundantly clear is that both advertisers and publishers are heavily
GUEST BLOG WRITTEN BY VITALY PECHERSKIY, CO-FOUNDER AND COO OF STACKADAPT. Follow Vitaly (@vitalypecherski) and StackAdapt (@StackAdapt) on Twitter. The Custom Content Council estimates that nearly $44bn will be spent on branded content this year (The Guardian). A big topic of discussion is not only content creation, but also content
GUEST BLOG WRITTEN BY BEN YOUNG, CEO OF NUDGE ANALYTICS. Follow Ben (@bwagy) and Nudge (@Giveitanudge) on Twitter. Last week, we hosted our inaugural native ad panel in partnership with PowerLinks. This month, we focused on how to win at native through distribution. While planning, we realized this is the
At the IAA Leadership Forum 2013, a panel of assembled advertising industry technology experts discuss the various developments around big data, small data and metrics. The panel, including Mark Bulling, Lead Custom Insights, Facebook; Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Microsoft and Mike Harty, the co-founder and CIO of
Just over a year ago, the captains of the media industry gathered in Palm Springs for the IAB’s Annual Leadership Meeting 2014. Incoming Chairman Vivek Shah took to the stage announcing the 20th birthday of the banner ad—a landmark moment providing pause for reflection. Faced with the devaluation of the
