At the IAA Leadership Forum 2013, a panel of assembled advertising industry technology experts discuss the various developments around big data, small data and metrics.
The panel, including Mark Bulling, Lead Custom Insights, Facebook; Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Microsoft and Mike Harty, the co-founder and CIO of PowerLinks, discuss the future of data, short and long term strategies and best practices. What is data now? What does success look like for the companies that are harnessing and leveraging their data resources? Watch the video to find out.