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Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?

Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?

By in Events
8 years ago
0

PowerLinks’ CEO Kevin Flood (@kevinflood88) joined a panel at New Video Frontiers London in October to debate “Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?” Kevin and his fellow panelists (Tom Curtis, Head of MediaCom Beyond Advertising UK (@iamtomcurtis) and Chris Gorell Barnes (@cgorellbarnes) , Founder & CEO of Adjust Your Set) went into the details of the meaning of creativity in the programmatic age, and the effects of new and emerging technologies on the creative process. MediaCom’s Tom Curtis set out to define what creativity means in this instance. “How do we define creativity? Some people will say …

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PowerLinks at New Video Frontiers: Native Mobile Video Panel

By in Events
8 years ago
0

In September, PowerLinks’ VP of Media Partnerships Simon Morris discussed the convergence of Mobile, Native and Video with Kenneth Suh from Unruly and Anne Frisbie from InMobi at New Video Frontiers in New York. The panel discussed what this convergence will mean for the industry, the benefits to the buyers and sellers of these emerging ad formats, and the necessity to align new native formats with the consumer experience. When quizzed on the benefits of Native Mobile Video, Simon commented that banner advertising is far from ideal on mobile devices, and this problem is paving the way for a new, …

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