3 Key Steps for a Successful Moment Marketing Strategy
Blog _ Moment Marketing

3 Key Steps for a Successful Moment Marketing Strategy

“That’s really all that life is, Sister. A series of moments. Why don’t you seize yours?” – Loki, Dogma (1999) As Matt Damon’s character Loki philosophises in the Kevin Smith cult classic Dogma (1999), life really is just a series of moments–a sentiment that highlights not only the importance of making every moment count, but also our responsibility as marketers to augment these moments for the people we’re trying to reach with our messages. For marketers, moments can be considered as habitual patterns: in moments of research, consumers either want to know something, buy something, go somewhere, or do something. …

Read more

Blog _ Outbrain Ligatus News

Outbrain Acquires Ligatus to Create Native Advertising Powerhouse

In late February, PowerLinks’ partner Outbrain announced it’s acquisition of another of our partners, German-based native advertising company Ligatus. The two companies hope the deal will help them to create a native advertising “powerhouse”, following Outbrain’s 2017 purchase of Zemanta; another deal that forms part of the company’s market consolidation strategy. The Ligatus deal is the largest in Outbrain’s history and, by extending Outbrain’s reach into the EU market and giving them unique access to a number of top-tier publishers, will surely mean strong growth for both companies. According the Outbrain’s Co-CEO David Kostman, the acquisition is also part of …

Read more

Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?

0

PowerLinks’ CEO Kevin Flood (@kevinflood88) joined a panel at New Video Frontiers London in October to debate “Is Programmatic Advertising Killing Creativity, and is Content Marketing Saving it?” Kevin and his fellow panelists (Tom Curtis, Head of MediaCom Beyond Advertising UK (@iamtomcurtis) and Chris Gorell Barnes (@cgorellbarnes) , Founder & CEO of Adjust Your Set) went into the details of the meaning of creativity in the programmatic age, and the effects of new and emerging technologies on the creative process. MediaCom’s Tom Curtis set out to define what creativity means in this instance. “How do we define creativity? Some people will say …

Read more

PowerLinks at New Video Frontiers: Native Mobile Video Panel

0

In September, PowerLinks’ VP of Media Partnerships Simon Morris discussed the convergence of Mobile, Native and Video with Kenneth Suh from Unruly and Anne Frisbie from InMobi at New Video Frontiers in New York. The panel discussed what this convergence will mean for the industry, the benefits to the buyers and sellers of these emerging ad formats, and the necessity to align new native formats with the consumer experience. When quizzed on the benefits of Native Mobile Video, Simon commented that banner advertising is far from ideal on mobile devices, and this problem is paving the way for a new, …

Read more

IAB-In-Feed-Deep-Dive

IAB Releases New Deep Dive on In-Feed Native Ads

0

The IAB’s Native Advertising Taskforce today released a Deep Dive on In-Feed ad units with participation from many of the key players in the native ad landscape including PowerLinks, Sharethrough, InMobi, AdsNative and PubMatic. The report “looks into today’s in-feed advertising, specifically the consumer’s first experience or ad discovery with the paid content distribution ad.” The IAB’s Content Marketing and Native Advertising Task Force groups conducted the Deep Dive as a supplement to the original Playbook, with a view to helping the industry to “speak a consistent language” and add more definite structure as we journey further into the year of …

Read more